Bjoern Gulden
Puma Uncertain About the Second Half of 2020 After Quarterly Sales Slump
The German sportswear brand saw its sales drop 30.7 percent to $975.34 million in the second quarter.
Puma Uncertain About the Second Half of 2020 After Quarterly Sales Slump
The German sportswear brand saw its sales drop 30.7 percent to $975.34 million in the second quarter.
How Usain Bolt Could Be More Valuable to Puma When He Stops Running
Bolt, who has been sponsored by Puma since he was 15, could have a future in product development, says chief executive Bjorn Gulden, and could even run Puma's business in the Caribbean.
How Usain Bolt Could Be More Valuable to Puma When He Stops Running
Bolt, who has been sponsored by Puma since he was 15, could have a future in product development, says chief executive Bjorn Gulden, and could even run Puma's business in the Caribbean.
Puma Boosts Yearly Outlook as Second-Half Sales Rise
Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.
Puma Boosts Yearly Outlook as Second-Half Sales Rise
Puma SE, the German maker of athletic gear that sponsors sprinter Usain Bolt, forecast a belated sales increase this year as the company continues a gradual turnaround.
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.