Ben Clymer
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Hodinkee Knows How to Talk to Watch Enthusiasts. Can It Attract Everyone Else?
The company’s new leadership says it’s not just for ‘watch nerds’ anymore and is introducing more ambitious editorial content while extending its reach in the secondhand marketplace.
Hodinkee Knows How to Talk to Watch Enthusiasts. Can It Attract Everyone Else?
The company’s new leadership says it’s not just for ‘watch nerds’ anymore and is introducing more ambitious editorial content while extending its reach in the secondhand marketplace.
Hodinkee Raises $40 Million and Hires Mr Porter’s Toby Bateman as CEO
The online destination for high-end new and vintage watch fans, founded by Benjamin Clymer in 2008, is aiming to scale its content-meets-commerce model in a challenging watches market.
Hodinkee Raises $40 Million and Hires Mr Porter’s Toby Bateman as CEO
The online destination for high-end new and vintage watch fans, founded by Benjamin Clymer in 2008, is aiming to scale its content-meets-commerce model in a challenging watches market.