Ayotunde Rufai
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Global Markets
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?