Avery Booker
Latest News & Analysis
China
Chinese New Year Shoppers Expand Their Horizons
As more countries lift visa restrictions, increasingly adventurous Chinese travellers are turning their gaze to off-the-radar destinations like Morocco, Peru and Tonga.
Chinese New Year Shoppers Expand Their Horizons
As more countries lift visa restrictions, increasingly adventurous Chinese travellers are turning their gaze to off-the-radar destinations like Morocco, Peru and Tonga.
Marketing
Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.