Aurora James
Founder, Fifteen Percent Pledge; Founder & Creative Director, Brother Vellies
The brains behind fashion’s era-defining Fifteen Percent Pledge has shaken up the way the industry approaches inclusion — and accountability.
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Luxury’s Inequality Problem
The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?
Luxury’s Inequality Problem
The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Voices From the Black Fashion Community on Moving Forward
Venture capitalists, designers, journalists and influencers reflect on how the fashion industry can demonstrate true allyship — in business, in person and on social media.
Voices From the Black Fashion Community on Moving Forward
Venture capitalists, designers, journalists and influencers reflect on how the fashion industry can demonstrate true allyship — in business, in person and on social media.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
For Some Labels, Drops Are Still Working When Nothing Else Is
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
For Some Labels, Drops Are Still Working When Nothing Else Is
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
BoF Wanted to Celebrate Diversity. Fashion Leaders Saw More of the Industry's Superficiality Around Race.
The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.
BoF Wanted to Celebrate Diversity. Fashion Leaders Saw More of the Industry's Superficiality Around Race.
The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.
What It's Like to Be a Black Designer in America Right Now
Virgil Abloh’s Louis Vuitton appointment suggests the global fashion industry is becoming more inclusive. But African American designers still face undeniable roadblocks.
What It's Like to Be a Black Designer in America Right Now
Virgil Abloh’s Louis Vuitton appointment suggests the global fashion industry is becoming more inclusive. But African American designers still face undeniable roadblocks.
Can You Build a Fashion Business With a Manufacturing Base in Africa?
Brands like Lemlem have proven that scaling in some corners of the continent is possible. But is it sustainable?
Can You Build a Fashion Business With a Manufacturing Base in Africa?
Brands like Lemlem have proven that scaling in some corners of the continent is possible. But is it sustainable?
Defiant, Fashion Marches Against Trump
The fashion industry was out in force — online, offline and worldwide — to participate in Saturday’s Women’s March.
Defiant, Fashion Marches Against Trump
The fashion industry was out in force — online, offline and worldwide — to participate in Saturday’s Women’s March.
Brother Vellies Makes Shoes With a Conscience
Aurora James of Brother Vellies is preserving the traditional shoemaking craft of South Africa and building an emerging business in the process.
Brother Vellies Makes Shoes With a Conscience
Aurora James of Brother Vellies is preserving the traditional shoemaking craft of South Africa and building an emerging business in the process.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
