Augustinus Bader
Augustinus Bader and the Celebrity Science Experiment
After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
Augustinus Bader and the Celebrity Science Experiment
After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
Quince Enters the Beauty Marketplace
The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
Quince Enters the Beauty Marketplace
The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?
How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?