August Bard Bringéus

Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands
In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.

Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands
In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.

The Tech Race to Back Up Fashion’s Green Claims
Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

The Tech Race to Back Up Fashion’s Green Claims
Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

The BoF Professional Summit Wrap-Up: How to Build a Responsible Fashion Business
The climate crisis, Covid-19 and recent anti-racism protests have forced the fashion industry to recognise how it is failing to live up to its environmental and social responsibilities. Global experts at The BoF Professional Summit weighed in on where we go from here.

The BoF Professional Summit Wrap-Up: How to Build a Responsible Fashion Business
The climate crisis, Covid-19 and recent anti-racism protests have forced the fashion industry to recognise how it is failing to live up to its environmental and social responsibilities. Global experts at The BoF Professional Summit weighed in on where we go from here.

It’s Time for Fashion to Clean Up Its Act. Please Join Us.
You’re invited to the BoF Professional Summit on How to Build a Responsible Fashion Business, broadcast live on 17 June 2020.

It’s Time for Fashion to Clean Up Its Act. Please Join Us.
You’re invited to the BoF Professional Summit on How to Build a Responsible Fashion Business, broadcast live on 17 June 2020.

How I Am Building a Responsible Business: Asket’s August Bard Bringéus
'Responsible business can't simplify the truth,' the Co-Founder of Swedish menswear brand Asket told BoF.

How I Am Building a Responsible Business: Asket’s August Bard Bringéus
'Responsible business can't simplify the truth,' the Co-Founder of Swedish menswear brand Asket told BoF.

Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.

Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.