Ashley Merrill
Latest News & Analysis
Direct-to-Consumer
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
Retail
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.