Arthur Hoeld
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Adidas: The Creator Brand
At Adidas, employees are encouraged to consider themselves "creators". BoF meets Arthur Hoeld, general manager Originals, to learn how the company empowers its people to approach work with as much creativity as possible.
Adidas: The Creator Brand
At Adidas, employees are encouraged to consider themselves "creators". BoF meets Arthur Hoeld, general manager Originals, to learn how the company empowers its people to approach work with as much creativity as possible.