Arnaud de Lummen
Cinderellas, Snow Whites or Sleeping Beauties?
Luxury groups need to tap their smaller labels as the growth of their megabrands slows. But are these smaller brands blossoming, shifting gear or still waiting for Prince Charming?
Cinderellas, Snow Whites or Sleeping Beauties?
Luxury groups need to tap their smaller labels as the growth of their megabrands slows. But are these smaller brands blossoming, shifting gear or still waiting for Prince Charming?
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?