Anthony Vaccarello
Creative Director, Saint Laurent
With his eponymous label on hold, the designer is now tasked with continuing the commercial momentum of Kering’s blockbuster brand.

In April 2016, Belgian-born designer Anthony Vaccarello took the helm at Yves Saint Laurent as creative director. The designer’s previous work for both Versus Versace and his eponymous label established Vaccarello’s reputation as a master elegance.
Born to Italian parents in Brussels, Belgium, Vaccarello began his education in law school but dropped out after a year. In 2000, he enrolled at La Cambre in Brussels to study sculpture.
In his role at Yves Saint Laurent, Vaccarello is responsible for the house’s womenswear and menswear lines. The designer has put his eponymous label on hold to focus on his biggest challenge yet at one of Kering’s most profitable brands. Playing on the original Laurent's style philosophy, the designer crafted his own version of the Saint Laurent woman and androgynous menswear that has seen sales rise double digits in the quarters following his appointment. Upon his arrival at the brand, Vaccarello wiped its Instagram feed not without criticism, in line with new social marketing efforts to reintroduce the brand with a new identity. Vaccarello has also drawn inspiration from popular figures such as Hailey Bieber and Zoe Kravitz, tapping them for brand campaigns.
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Paris Day Two: Monument Men
Jonathan Anderson at Dior and Anthony Vaccarello at Saint Laurent liberate legacies, writes Tim Blanks.

Paris Day Two: Monument Men
Jonathan Anderson at Dior and Anthony Vaccarello at Saint Laurent liberate legacies, writes Tim Blanks.

At Saint Laurent, Dressing and Undressing
Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.

At Saint Laurent, Dressing and Undressing
Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.

At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Saint Laurent’s Anthony Vaccarello: Master of Control
The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.

Saint Laurent’s Anthony Vaccarello: Master of Control
The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.

Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Dior and Saint Laurent: Designers Defiant!
At Paris Fashion Week, Maria Grazia Chiuri and Anthony Vaccarello went their own way in radically different style, writes Tim Blanks.

Dior and Saint Laurent: Designers Defiant!
At Paris Fashion Week, Maria Grazia Chiuri and Anthony Vaccarello went their own way in radically different style, writes Tim Blanks.

Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

The Secrets to Kering’s Fashion Success
The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

The Secrets to Kering’s Fashion Success
The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

Departed Designers, Living Legacies
Dior and Saint Laurent showcase the challenges that lie ahead for the keepers of Virgil Abloh’s legacy.

Departed Designers, Living Legacies
Dior and Saint Laurent showcase the challenges that lie ahead for the keepers of Virgil Abloh’s legacy.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.






