Anjhe Mules
Latest News & Analysis
News & Analysis
The Three P’s of Lucas Hugh: Product, Positioning, Persistence
With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
The Three P’s of Lucas Hugh: Product, Positioning, Persistence
With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.