Anish Melwani
Latest News & Analysis

Marketing
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.

The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.

Workplace & Talent
Power Moves | Elbaz Exits Lanvin, LVMH's Management Shuffle, Green to Chanel
BoF compiles the most important professional moves of the week.

Power Moves | Elbaz Exits Lanvin, LVMH's Management Shuffle, Green to Chanel
BoF compiles the most important professional moves of the week.