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Angela Ahrendts

Outgoing Senior Vice President of Retail and Online Stores, Apple Inc.

Before she was at the helm of Apple's retail division, Ahrendts turned once-stale British trench coat brand Burberry into a global fashion force.

Angela Ahrendts
News & Analysis

Will Going to Fashion School Actually Get You a Job?

BoF’s Global Fashion School Rankings 2017 shows a handful of top schools are leagues ahead of the rest on graduate employability.

News & Analysis

Will Going to Fashion School Actually Get You a Job?

BoF’s Global Fashion School Rankings 2017 shows a handful of top schools are leagues ahead of the rest on graduate employability.


Technology

Burberry Turns to Apple for Augmented-Reality Fashion App

As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.

Technology

Burberry Turns to Apple for Augmented-Reality Fashion App

As fashion retailers race to find new ways to engage with big spenders online, the trench-coat maker has added AR technology from Apple to its smartphone app.


Luxury

Can Burberry Get Back on Track?

In recent years, Burberry has struggled to maintain its growth trajectory. Now, the company is betting on newly installed chief executive Marco Gobbetti and Christopher Bailey’s renewed focus on his design duties to reignite Britain’s biggest luxury fashion house.

Luxury

Can Burberry Get Back on Track?

In recent years, Burberry has struggled to maintain its growth trajectory. Now, the company is betting on newly installed chief executive Marco Gobbetti and Christopher Bailey’s renewed focus on his design duties to reignite Britain’s biggest luxury fashion house.


Luxury

What Should Burberry Do Next?

The iconic British brand needs a refresh. Here’s what Christopher Bailey and Marco Gobbetti must do to get the business back on track.

Luxury

What Should Burberry Do Next?

The iconic British brand needs a refresh. Here’s what Christopher Bailey and Marco Gobbetti must do to get the business back on track.


News & Analysis

Mario Testino Launches 'Mira Mira'

The world famous photographer talks exclusively to BoF about his new platform for unpublished images, travel dispatches and podcast interviews.

News & Analysis

Mario Testino Launches 'Mira Mira'

The world famous photographer talks exclusively to BoF about his new platform for unpublished images, travel dispatches and podcast interviews.


Financial Markets

Alexander Wang Becomes CEO and Chairman of His Namesake Brand

Alexander Wang is the latest designer to take on a broader business role, becoming chief executive and chairman of his namesake brand.  

Financial Markets

Alexander Wang Becomes CEO and Chairman of His Namesake Brand

Alexander Wang is the latest designer to take on a broader business role, becoming chief executive and chairman of his namesake brand.  


Marketing

Op-Ed | Is Fashion Ready for the Experience Economy?

The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.

Marketing

Op-Ed | Is Fashion Ready for the Experience Economy?

The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.


Marketing

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.

Marketing

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.


Global Markets

As Slowdown Takes Toll, Pressure Grows on Bailey to Transform Burberry

Christopher Bailey, chief executive officer of Burberry, is now facing a slowdown in the global luxury market that could pose the biggest challenge to his executive career.

Global Markets

As Slowdown Takes Toll, Pressure Grows on Bailey to Transform Burberry

Christopher Bailey, chief executive officer of Burberry, is now facing a slowdown in the global luxury market that could pose the biggest challenge to his executive career.


Financial Markets

Burberry to Slash CEO Bailey’s Pay Amid Chinese Sales Slump

Burberry Group Plc chief executive officer Christopher Bailey will get a pay cut along with other employees after the UK trenchcoat maker forecast a second year of declining profit.

Financial Markets

Burberry to Slash CEO Bailey’s Pay Amid Chinese Sales Slump

Burberry Group Plc chief executive officer Christopher Bailey will get a pay cut along with other employees after the UK trenchcoat maker forecast a second year of declining profit.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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