Andrea Guerra
Chief Executive, Prada Group
The former Luxottica chief has helped Prada Group deftly manage succession and defy the luxury market slowdown.
Andrea Guerra is the chief executive of Prada Group, appointed in January 2023. Known for his strategic leadership and close partnership family shareholders, Guerra has been instrumental in driving growth and preparing the company for succession. During his tenure, Prada Group's revenue and profits have reached record highs.
Guerra's journey in business began with a degree from Sapienza University in Rome. He started his career in hotel management as Marketing Director at Marriott International in 1989. His trajectory shifted when he joined Merloni Elettrodomestici in 1994, where he quickly rose to CEO by 2000. In 2004, Guerra was appointed CEO of Luxottica Group, a position he held until 2014. During his impactful tenure, he expanded the company’s market reach worldwide and worked on high-profile projects like the acquisition of Oakley and expanding Prada and Miu Miu's eyewear offer.
In 2015, Guerra transitioned to the food retail sector as Executive Chairman of Eataly, promoting Italian cuisine globally. From 2020 to 2022, he took on the role of CEO at LVMH Hospitality Excellence, overseeing prestigious brands such as Hôtels Cheval Blanc and Belmond Hotels & Luxury Trains.
At Prada, Guerra has been focused on modernising the retail network and enhancing omnichannel strategies, with a particular emphasis on growing the leather goods and accessories segments. He is also a key advisor to controlling shareholders and former co-CEOs Patrizio Bertelli and Miuccia Prada, aiding in the transition to a new generation of leaders including their son Lorenzo Bertelli.
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Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
Andrea Guerra: The Prada Group Playbook
You can view the BoF VOICES 2025 on-demand video below.
Andrea Guerra: The Prada Group Playbook
You can view the BoF VOICES 2025 on-demand video below.
Is China’s Luxury Market Ready to Rebound?
The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.
Is China’s Luxury Market Ready to Rebound?
The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.
Luxury Brands Turn On the Charm in China to Kindle Spending Recovery
Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.
Luxury Brands Turn On the Charm in China to Kindle Spending Recovery
Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.
Prada’s 9-Month Revenue Rises 9% as Miu Miu’s Rapid Growth Continues
Results at the Prada brand improved in the period, as the closing of the group’s Versace acquisition nears.
Prada’s 9-Month Revenue Rises 9% as Miu Miu’s Rapid Growth Continues
Results at the Prada brand improved in the period, as the closing of the group’s Versace acquisition nears.
Prada’s Plan for Growing in a Luxury Downturn
What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.
Prada’s Plan for Growing in a Luxury Downturn
What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.
Prada’s Path to Retail Performance
Luca Solca examines Prada Group CEO Andrea Guerra’s push to double retail space productivity at its flagship brand.
Prada’s Path to Retail Performance
Luca Solca examines Prada Group CEO Andrea Guerra’s push to double retail space productivity at its flagship brand.
Inside Prada’s Best Year in Business
The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.
Inside Prada’s Best Year in Business
The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.
Why Prada Is Hiring a New CEO
Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.
Why Prada Is Hiring a New CEO
Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
