Andrea Baldo
How Mining the Archives Became Fashion’s Go-To Strategy
Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.
How Mining the Archives Became Fashion’s Go-To Strategy
Brands such as Mulberry and Banana Republic are reissuing vintage pieces – or even selling the originals – as they look to tap into consumers’ nostalgia.
Mulberry to Cut Nearly a Quarter of Corporate Roles
The British handbag maker will lay off around 85 people globally as it aims to chart a path back to profitability after fending off a takeover bid from billionaire Mike Ashley’s Frasers Group.
Mulberry to Cut Nearly a Quarter of Corporate Roles
The British handbag maker will lay off around 85 people globally as it aims to chart a path back to profitability after fending off a takeover bid from billionaire Mike Ashley’s Frasers Group.
Inside Ganni’s Modern Approach to Old-School Retail
The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.
Inside Ganni’s Modern Approach to Old-School Retail
The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.