Amrita Banta
Latest News & Analysis
China
Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.
Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.
China
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.