Alexander Shumsky
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
Russia’s Patriotic Fashion Agenda
With international sanctions and rising nationalism creating a perfect storm, the Russian government has launched an optimistic strategy to bolster local fashion through subsidies, synergies and support.
Russia’s Patriotic Fashion Agenda
With international sanctions and rising nationalism creating a perfect storm, the Russian government has launched an optimistic strategy to bolster local fashion through subsidies, synergies and support.