Alexa Chung
Model
The former model and it-girl has turned to designing her namesake line, which counts Matches and Bergdorf Goodman among its stockists.


How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

The Trouble with Topshop
Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

The Trouble with Topshop
Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

How Ganni Reinvented Scandinavian Style
What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.

How Ganni Reinvented Scandinavian Style
What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.

How Bella Freud Is Sustaining Success in Her Second Act
Bella Freud's first fashion business was a victim of the 'murderous' recession. Now, as she launches a collection with J Brand, she tells Tim Blanks how her career was reactivated almost by accident.

How Bella Freud Is Sustaining Success in Her Second Act
Bella Freud's first fashion business was a victim of the 'murderous' recession. Now, as she launches a collection with J Brand, she tells Tim Blanks how her career was reactivated almost by accident.

The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

Can the 'Alexa Chung Effect' Pay Off for the Woman Herself?
At the debut runway show of fashion's most prolific collaborator, BoF finds a collection packed with quintessentially 'Alexa' pieces, sure to be catnip for her many fans.

Can the 'Alexa Chung Effect' Pay Off for the Woman Herself?
At the debut runway show of fashion's most prolific collaborator, BoF finds a collection packed with quintessentially 'Alexa' pieces, sure to be catnip for her many fans.

Bracing for President Trump
‘America’s Brexit’ raises the spectre of more nativist Trump-style victories across the West, spelling tough times for the emotionally-driven luxury sector.

Bracing for President Trump
‘America’s Brexit’ raises the spectre of more nativist Trump-style victories across the West, spelling tough times for the emotionally-driven luxury sector.

Gala for the 4th Annual #BoF500 Brings Together Fashion’s Power Players in London
Fashion insiders from 27 countries celebrated the BoF 500 at a gala dinner at the London Edition hotel, with support by QIC Global Real Estate.

Gala for the 4th Annual #BoF500 Brings Together Fashion’s Power Players in London
Fashion insiders from 27 countries celebrated the BoF 500 at a gala dinner at the London Edition hotel, with support by QIC Global Real Estate.

The New Front Row
BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

The New Front Row
BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

What You May Have Missed This Week
BoF brings you the top six fashion news and analysis stories of the week.

What You May Have Missed This Week
BoF brings you the top six fashion news and analysis stories of the week.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




