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Alexa Chung

Model

The former model and it-girl has turned to designing her namesake line, which counts Matches and Bergdorf Goodman among its stockists.

Alexa Chung
News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.


Retail

The Trouble with Topshop

Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

Retail

The Trouble with Topshop

Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?


Luxury

How Ganni Reinvented Scandinavian Style

What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.

Luxury

How Ganni Reinvented Scandinavian Style

What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.


Luxury

How Bella Freud Is Sustaining Success in Her Second Act

Bella Freud's first fashion business was a victim of the 'murderous' recession. Now, as she launches a collection with J Brand, she tells Tim Blanks how her career was reactivated almost by accident.

Luxury

How Bella Freud Is Sustaining Success in Her Second Act

Bella Freud's first fashion business was a victim of the 'murderous' recession. Now, as she launches a collection with J Brand, she tells Tim Blanks how her career was reactivated almost by accident.


News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.

News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.


News & Analysis

Can the 'Alexa Chung Effect' Pay Off for the Woman Herself?

At the debut runway show of fashion's most prolific collaborator, BoF finds a collection packed with quintessentially 'Alexa' pieces, sure to be catnip for her many fans.

News & Analysis

Can the 'Alexa Chung Effect' Pay Off for the Woman Herself?

At the debut runway show of fashion's most prolific collaborator, BoF finds a collection packed with quintessentially 'Alexa' pieces, sure to be catnip for her many fans.


Luxury

Bracing for President Trump

‘America’s Brexit’ raises the spectre of more nativist Trump-style victories across the West, spelling tough times for the emotionally-driven luxury sector.

Luxury

Bracing for President Trump

‘America’s Brexit’ raises the spectre of more nativist Trump-style victories across the West, spelling tough times for the emotionally-driven luxury sector.


News & Analysis

Gala for the 4th Annual #BoF500 Brings Together Fashion’s Power Players in London

Fashion insiders from 27 countries celebrated the BoF 500 at a gala dinner at the London Edition hotel, with support by QIC Global Real Estate.

News & Analysis

Gala for the 4th Annual #BoF500 Brings Together Fashion’s Power Players in London

Fashion insiders from 27 countries celebrated the BoF 500 at a gala dinner at the London Edition hotel, with support by QIC Global Real Estate.


Fashion Week

The New Front Row

BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

Fashion Week

The New Front Row

BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.


News & Analysis

What You May Have Missed This Week

BoF brings you the top six fashion news and analysis stories of the week.

News & Analysis

What You May Have Missed This Week

BoF brings you the top six fashion news and analysis stories of the week.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo