Alessandro Michele
Creative Director, Valentino
The surprise choice for Gucci creative director re-energised the historic house in a matter of months and now he is set to take the helm at Valentino.


Gucci’s GG Logo Belt Is the Accessory Hit That Keeps on Giving
Sweet-spot pricing, clever merchandising and heavy social media appeal has made the logo belt a blockbuster product for the Italian megabrand. But how long can its magic last?

Gucci’s GG Logo Belt Is the Accessory Hit That Keeps on Giving
Sweet-spot pricing, clever merchandising and heavy social media appeal has made the logo belt a blockbuster product for the Italian megabrand. But how long can its magic last?

What Gucci Learned From Dapper Dan and Its Blackface Crisis
One of the world’s biggest luxury brands is paying for its cultural insensitivity — and trying to change.

What Gucci Learned From Dapper Dan and Its Blackface Crisis
One of the world’s biggest luxury brands is paying for its cultural insensitivity — and trying to change.

Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.

Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.

A New Seduction at Gucci
Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

A New Seduction at Gucci
Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

Gucci Faces Backlash for Straitjackets at Milan Show
The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.

Gucci Faces Backlash for Straitjackets at Milan Show
The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.

Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

Versace, Fendi and Gucci Have Something to Prove at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week and H&M's latest sales update. Read our BoF Professional Cheat Sheet.

Versace, Fendi and Gucci Have Something to Prove at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week and H&M's latest sales update. Read our BoF Professional Cheat Sheet.

What Trouble at Tapestry Says About American Fashion
This week, Chief Executive Victor Luis was ousted from the US accessories giant after months of poor performance, raising questions about the company’s plan to build America’s answer to LVMH.

What Trouble at Tapestry Says About American Fashion
This week, Chief Executive Victor Luis was ousted from the US accessories giant after months of poor performance, raising questions about the company’s plan to build America’s answer to LVMH.

Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




