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Aimee Song

Founder, Song of Style

One of the original fashion bloggers, she has 4.6 million Instagram followers and her site receives 2 million page views per month.

Aimee Song
Fashion Week

Where Does the Business of Street Style Go From Here?

The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.

Fashion Week

Where Does the Business of Street Style Go From Here?

The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.


News & Analysis

Halfway Through Fashion Month, Here's an Update on #TiedTogether

Join us as we take this initiative one step further: the more you post, the more money we raise together for the UNHCR and ACLU.

News & Analysis

Halfway Through Fashion Month, Here's an Update on #TiedTogether

Join us as we take this initiative one step further: the more you post, the more money we raise together for the UNHCR and ACLU.


Marketing

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

Marketing

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?


Technology

How Instagram's New Feed Will Impact Brands and Influencers

What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?

Technology

How Instagram's New Feed Will Impact Brands and Influencers

What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?


News & Analysis

Insiders Share #My2015 in Fashion

Click to watch Aimee Song, Founder of Song of Style, look back at her year in fashion.

News & Analysis

Insiders Share #My2015 in Fashion

Click to watch Aimee Song, Founder of Song of Style, look back at her year in fashion.


Global Markets

LA Confidence: A Fashion Force Beyond Film

With a thriving art scene, retail momentum and a GDP of more than $825 billion, Los Angeles is a growing fashion force with impact beyond its Hollywood star power.

Global Markets

LA Confidence: A Fashion Force Beyond Film

With a thriving art scene, retail momentum and a GDP of more than $825 billion, Los Angeles is a growing fashion force with impact beyond its Hollywood star power.


Workplace & Talent

Role Call | Maria Raga, Vice President of Operations

Maria Raga, vice president of operations at Depop, says "If you enjoy starting from scratch, and find that uncertainty or making big decisions doesn’t scare you, then start-ups will probably be a good fit."

Workplace & Talent

Role Call | Maria Raga, Vice President of Operations

Maria Raga, vice president of operations at Depop, says "If you enjoy starting from scratch, and find that uncertainty or making big decisions doesn’t scare you, then start-ups will probably be a good fit."


Marketing

Smartphones Make Catwalks Instantly Shoppable

NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A

Marketing

Smartphones Make Catwalks Instantly Shoppable

NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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