Aimee Song
Founder, Song of Style
One of the original fashion bloggers, she has 4.6 million Instagram followers and her site receives 2 million page views per month.
The New Rules of Influencer Marketing
As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.
The New Rules of Influencer Marketing
As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.
Case Study | How to Maximise Your Influencer Strategy
The rise of social media has supercharged the influence economy, making influencers a critical part of the marketing mix. Download BoF’s ‘Playbook’ for actionable insights on how to maximise your influencer strategy.
Case Study | How to Maximise Your Influencer Strategy
The rise of social media has supercharged the influence economy, making influencers a critical part of the marketing mix. Download BoF’s ‘Playbook’ for actionable insights on how to maximise your influencer strategy.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Does Chanel Need a Change Agent?
Following the death of Karl Lagerfeld, Chanel named former studio director Virginie Viard his successor in a bid for continuity. But the world’s most popular luxury megabrand may need to disrupt itself to stay on top.
Does Chanel Need a Change Agent?
Following the death of Karl Lagerfeld, Chanel named former studio director Virginie Viard his successor in a bid for continuity. But the world’s most popular luxury megabrand may need to disrupt itself to stay on top.
How Revolve Plans to Turn a Mega-Influencer Into a Fashion Mogul
Revolve pioneered the concept of using influencer marketing to sell fashion. Now the retailer wants to use its network of social media stars to launch more brands of its own.
How Revolve Plans to Turn a Mega-Influencer Into a Fashion Mogul
Revolve pioneered the concept of using influencer marketing to sell fashion. Now the retailer wants to use its network of social media stars to launch more brands of its own.
Is Arielle Charnas the Future of Fashion?
The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.
Is Arielle Charnas the Future of Fashion?
The influencer has turned her 1 million Instagram followers into the beginnings of a fashion empire and a partnership with Nordstrom that drove over $4 million in sales in a single day.
Dolce & Gabbana Court Controversy. Are Their Sales Better for It?
In the internet age, picking industry fights and making off-colour comments may actually be good for business.
Dolce & Gabbana Court Controversy. Are Their Sales Better for It?
In the internet age, picking industry fights and making off-colour comments may actually be good for business.
A Guide to Working With Niche Influencers
In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?
A Guide to Working With Niche Influencers
In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
News Bites | Rent the Runway Co-Founder Joins Walmart Incubator, Marie Claire Mexico Is #TiedTogether and More...
In today's News Bites, Ireland Baldwin wears a white bandana on the cover of Marie Claire Mexico & Latinoamérica, and Elizabeth Saltzman collaborates with Rocket Dog.
News Bites | Rent the Runway Co-Founder Joins Walmart Incubator, Marie Claire Mexico Is #TiedTogether and More...
In today's News Bites, Ireland Baldwin wears a white bandana on the cover of Marie Claire Mexico & Latinoamérica, and Elizabeth Saltzman collaborates with Rocket Dog.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
