Aimee Song
Founder, Song of Style
One of the original fashion bloggers, she has 4.6 million Instagram followers and her site receives 2 million page views per month.
Aimee Song was an early adopter of the fashion blog movement. Today, her blog Song of Style receives over 2 million page views per month. She compliments her site with an active Instagram account, which boasts 4.6 million followers and often features exotic locations and snaps of product from both her jewellery and clothing lines. One of the first to popularise the now very familiar format, Song’s blog documents her travels, interior design work and personal style choices.
Song began blogging in 2008 whilst studying Interior Architecture in San Francisco. Her blog was initially intended as forum to share her interior design aesthetic and portfolio shoots, but when posts dedicated to what she was wearing sparked positive interest, Song took the opportunity to launch a personal style blog.
Song has successfully diversified her revenue streams through her small jewellery and apparel brands. Her jewellery line Song of Style features a small selection of bracelets in gold and semi-precious stones, whilst her apparel collection, Two Songs, features Californian street style-inspired t-shirts and sweatshirts. True to her West Coast roots, her clothing collection is manufactured in Los Angeles.
Song has featured in high profile publications, including The New York Times, and has collaborated with a number of major brands including True Religion and Levi’s. Additionally, Song worked with denim brand 7 For All Mankind on their “Dreaming in Blue” collection, which celebrated California and aimed to reflect Song’s unique personal style and passions.
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Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
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Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
How TikTok Won Over Fashion
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Op-Ed | Why I Chose Journalism Over Influencing
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Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers
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Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers
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Topshop's Stunning Collapse Proves No Retailer Is Too Big to Fail
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Topshop's Stunning Collapse Proves No Retailer Is Too Big to Fail
This week everyone will be talking about whether creditors will approve a rescue plan for Topshop parent Arcadia, Revolve's initial public offering and new men's collections from Saint Laurent and Prada. Read our BoF Professional Cheat Sheet.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
