Adir Abergel
Latest News & Analysis

Beauty
Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?

Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?

Marketing
How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold
Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.

How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold
Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.