Achim Berg is the global leader of McKinsey’s Apparel, Fashion and Luxury Group. He is passionate about the fashion and luxury goods sectors, and has deep expertise in both. Over the past 20 years, he has advised numerous leading brands, retailers, wholesalers, and producers worldwide. He has done so on a broad spectrum of topics that includes areas as diverse as sourcing optimization for a European multilabel retailer and a multi- year transformation of a leading global value player. Berg is co-editor of the annual State of Fashion report, which McKinsey publishes jointly with The Business of Fashion (BoF). He is the initiator and author of McKinsey’s biannually conducted Apparel CPO Survey as well as the organiser and host of McKinsey’s annual Apparel Sourcing Executive Roundtables in Hong Kong and New York City.
VITAL STATISTICS
BoF VOICES 2022 | Session 2: Back to ‘Reality’ for the Fashion Industry
Register now for the VOICES 2022 livestream, as we examine the opportunities and challenges ahead for the global fashion system.
BoF VOICES 2022 | Session 2: Back to ‘Reality’ for the Fashion Industry
Register now for the VOICES 2022 livestream, as we examine the opportunities and challenges ahead for the global fashion system.
VOICES 2021: The Fashion System’s Push to Evolve
In the second session of BoF’s annual gathering, Balenciaga CEO Cedric Charbit, Ellen MacArthur, Tommy Hilfiger and others addressed virtual fashion, circularity and forging authentic collaborations. Elle announced it would stop publishing images of animal fur.
VOICES 2021: The Fashion System’s Push to Evolve
In the second session of BoF’s annual gathering, Balenciaga CEO Cedric Charbit, Ellen MacArthur, Tommy Hilfiger and others addressed virtual fashion, circularity and forging authentic collaborations. Elle announced it would stop publishing images of animal fur.
Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers
Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.
Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers
Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.
Why Gucci Is Getting Into Resale
Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.
Why Gucci Is Getting Into Resale
Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.
The BoF Podcast: Inside The State of Fashion 2020
Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.
The BoF Podcast: Inside The State of Fashion 2020
Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.
Op-Ed | Winner-Takes-All Trend Raises Tough Questions for Everyone Else
Companies in the top 20 percent accounted for almost all the fashion industry’s economic profit over the past decade and polarisation is accelerating.
Op-Ed | Winner-Takes-All Trend Raises Tough Questions for Everyone Else
Companies in the top 20 percent accounted for almost all the fashion industry’s economic profit over the past decade and polarisation is accelerating.