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A$AP Rocky

Entertainer

The hip-hop sensation has collaborated with JW Anderson and Guess Originals and appeared in campaigns for DKNY and Dior Homme.

A$AP Rocky
Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.


News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.

News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.


News & Analysis

3 Rising Fashion PRs

Amidst a fast-evolving market landscape, BoF speaks to the founders of three young and rising fashion PR companies who are riding the waves of change with novel and unorthodox approaches.

News & Analysis

3 Rising Fashion PRs

Amidst a fast-evolving market landscape, BoF speaks to the founders of three young and rising fashion PR companies who are riding the waves of change with novel and unorthodox approaches.


News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.

News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.


News & Analysis

Building Damir Doma

It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.

News & Analysis

Building Damir Doma

It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.



News & Analysis

Hood By Air’s Ascent

With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.

News & Analysis

Hood By Air’s Ascent

With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.


News & Analysis

BoF's Spotlight Designers: Where Are They Now?

BoF checks in with some of the emerging designers from our long-standing Spotlight series to find out how their businesses are growing and what lessons they've learned along the way.

News & Analysis

BoF's Spotlight Designers: Where Are They Now?

BoF checks in with some of the emerging designers from our long-standing Spotlight series to find out how their businesses are growing and what lessons they've learned along the way.


Technology

Top 10 Fashion Films of the Season

This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.

Technology

Top 10 Fashion Films of the Season

This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.


Technology

Online Upstarts Explore a New Model For Fashion Media

In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.

Technology

Online Upstarts Explore a New Model For Fashion Media

In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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