A$AP Rocky
Entertainer
The hip-hop sensation has collaborated with JW Anderson and Guess Originals and appeared in campaigns for DKNY and Dior Homme.
Want a Job in Menswear?
Once an afterthought for many fashion brands, menswear now represents 40 percent of the global apparel market — and career opportunities are thriving.
Want a Job in Menswear?
Once an afterthought for many fashion brands, menswear now represents 40 percent of the global apparel market — and career opportunities are thriving.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
How Grailed Became Menswear's Luxury Resale Mecca
With a strategy rooted in curation, content and community, the fast-growing peer-to-peer platform has become a top fashion re-commerce destination for men.
How Grailed Became Menswear's Luxury Resale Mecca
With a strategy rooted in curation, content and community, the fast-growing peer-to-peer platform has become a top fashion re-commerce destination for men.
Can Hong Kong Keep the Cool Factor?
Hong Kong has long been a key player in the global fashion business, but as the creative industries become ever stronger on the Chinese Mainland, the city is losing its influence.
Can Hong Kong Keep the Cool Factor?
Hong Kong has long been a key player in the global fashion business, but as the creative industries become ever stronger on the Chinese Mainland, the city is losing its influence.
How Dickies' Work Clothes Went From Reliable to High Fashion
Partnerships with Opening Ceremony and other brands have pushed the workwear stalwart to the centre of America’s fashion conversation — just in time for it to be scooped up by a massive clothing conglomerate.
How Dickies' Work Clothes Went From Reliable to High Fashion
Partnerships with Opening Ceremony and other brands have pushed the workwear stalwart to the centre of America’s fashion conversation — just in time for it to be scooped up by a massive clothing conglomerate.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
Zalando Turns Festival into Three-Day 'Live' Marketing Campaign
The Berlin-based e-tailer is focusing on the experience economy in a bid to boost brand awareness.
Zalando Turns Festival into Three-Day 'Live' Marketing Campaign
The Berlin-based e-tailer is focusing on the experience economy in a bid to boost brand awareness.
At Raf Simons, Eastern Dystopia
The show was a classic East-meets-West tale, but the slight undercurrent of menace for which Simons is known made the collection feel alive and exciting.
At Raf Simons, Eastern Dystopia
The show was a classic East-meets-West tale, but the slight undercurrent of menace for which Simons is known made the collection feel alive and exciting.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
