Yogasmoga
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The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.
Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.