Yeezy
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
Kanye West Moves to End His Deal With Gap
If the partnership falls apart, it would be an early and startling end to what was supposed to be a 10-year deal with billion-dollar ambitions.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Yeezy Gives Gap Its First Hit With Hypebeasts
Yeezy x Gap hoodies have quickly become the most traded streetwear items on StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap overall is another question.
Yeezy Gives Gap Its First Hit With Hypebeasts
Yeezy x Gap hoodies have quickly become the most traded streetwear items on StockX and are fetching premiums like those seen on Yeezy sneakers. But whether Yeezy can boost Gap overall is another question.
In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia
In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia
Gap’s First Yeezy Product Is Here
The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.
Gap’s First Yeezy Product Is Here
The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.
Gap’s Yeezy Collaboration Launch Date is Still Uncertain
The company stated that the timing of the partnership would be up to collaborator Kanye West.
Gap’s Yeezy Collaboration Launch Date is Still Uncertain
The company stated that the timing of the partnership would be up to collaborator Kanye West.
Gap Bets It All on Yeezy
This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.
Gap Bets It All on Yeezy
This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.