Xiaohongshu
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
Inside China's New Capitals of Content
'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.
Inside China's New Capitals of Content
'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.
The Apps Driving China’s ‘He-Conomy’
Poizon, Chao and Nice are just a few of the platforms Chinese men are signing up to, and brands like Nike and Uniqlo are taking note.
The Apps Driving China’s ‘He-Conomy’
Poizon, Chao and Nice are just a few of the platforms Chinese men are signing up to, and brands like Nike and Uniqlo are taking note.
How to Break into China as a Niche Beauty Brand
Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
How to Break into China as a Niche Beauty Brand
Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
Italian Retailers Enjoy Bigger Influx of Chinese Shoppers
Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.
Italian Retailers Enjoy Bigger Influx of Chinese Shoppers
Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.
Chinese Start-Ups: More Than Clones
Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.
Chinese Start-Ups: More Than Clones
Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.
Andrew Wu, Shangguan Zhe, Lauren Santo Domingo and Shaway Yeh to Headline the BoF China Summit 2019
At next month’s gathering of Chinese and global industry leaders, founders, rule-breakers and pioneers will take centre stage.
Andrew Wu, Shangguan Zhe, Lauren Santo Domingo and Shaway Yeh to Headline the BoF China Summit 2019
At next month’s gathering of Chinese and global industry leaders, founders, rule-breakers and pioneers will take centre stage.
Finalists Revealed for $100,000 BoF China Prize
Six designer finalists will compete next month during Shanghai Fashion Week, with the winner gaining a cash prize of $100,000, BoF community mentorship and a show at London Fashion Week in September.
Finalists Revealed for $100,000 BoF China Prize
Six designer finalists will compete next month during Shanghai Fashion Week, with the winner gaining a cash prize of $100,000, BoF community mentorship and a show at London Fashion Week in September.