Xiaohongshu
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating or even repellent to luxury brands, but a few brave players have recently rolled the dice knowing they need to be risk-takers in the current crisis. Will livestreaming be a bad bet or a big pay-out in the world's largest luxury market?
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
The ‘Alpha Female' Look is Big in China. Brands Take Note.
Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.
The ‘Alpha Female' Look is Big in China. Brands Take Note.
Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.
Why Gucci Is Investing Big in These Five Cities
A multi-faceted partnership with one of the China's biggest luxury mall developers is just part of the equation.
Why Gucci Is Investing Big in These Five Cities
A multi-faceted partnership with one of the China's biggest luxury mall developers is just part of the equation.