Xiaohongshu
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China’s Luxury Resellers Get Physical
The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
China’s Luxury Resellers Get Physical
The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.
Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
Capitalising on China’s Post-Lockdown Travel Boom
With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.
Capitalising on China’s Post-Lockdown Travel Boom
With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
How Worried Should Fashion Brands Be About China’s Tech Crackdowns?
Experts say that a slew of new regulations spanning livestreaming, anti-trust and data collection could actually be an opportunity for fashion and beauty brands to reduce their reliance on giants like Alibaba.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?