Who What Wear
From Merch to Full Collections, Magazines Boost Their Fashion Lines
Fashion publishers have launched clothing lines to build loyalty and open new revenue streams but making them work means more than stamping a logo on a T-shirt.
From Merch to Full Collections, Magazines Boost Their Fashion Lines
Fashion publishers have launched clothing lines to build loyalty and open new revenue streams but making them work means more than stamping a logo on a T-shirt.
For Fashion Brands Flocking to SXSW, What’s the ROI?
Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.
For Fashion Brands Flocking to SXSW, What’s the ROI?
Fashion and style brands staged a flurry of activations at this year’s South by Southwest Interactive, but breaking through the clutter of competing messages is increasingly challenging.
How Snapchat Killed the Homepage
In an attempt to woo Generation Z, publishers are launching social media-only concepts.
How Snapchat Killed the Homepage
In an attempt to woo Generation Z, publishers are launching social media-only concepts.
Power Moves | Agnona Names Creative Director, Vince Founders Return, Frankel Joins AnOther
BoF compiles the most important professional moves of the week.
Power Moves | Agnona Names Creative Director, Vince Founders Return, Frankel Joins AnOther
BoF compiles the most important professional moves of the week.
At End of Season, BoF Spotlight Designers Shine
From Vetements' Demna Gvasalia to Edgardo Osorio to Yang Li, several of BoF’s Spotlight designers are making industry waves.
At End of Season, BoF Spotlight Designers Shine
From Vetements' Demna Gvasalia to Edgardo Osorio to Yang Li, several of BoF’s Spotlight designers are making industry waves.
Target Teams with ‘Who What Wear’ on Full-Fledged Fashion Line
BoF can exclusively reveal that Target has partnered with Who What Wear to launch a full-fledged clothing and accessories line that the retailer hopes will close the gap between content and commerce and boost the store’s fashion offering.
Target Teams with ‘Who What Wear’ on Full-Fledged Fashion Line
BoF can exclusively reveal that Target has partnered with Who What Wear to launch a full-fledged clothing and accessories line that the retailer hopes will close the gap between content and commerce and boost the store’s fashion offering.
Bits & Bytes | Apple's Fashion Hires, Who What Wear Funding, 'Uber for Models'
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Apple's Fashion Hires, Who What Wear Funding, 'Uber for Models'
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.