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Global Markets

Tapping China's Colossal Bridal Market

Proportional to their income, Chinese couples spend more than Americans on their wedding, but navigating cultural differences around the occasion can be a minefield for Western bridal brands.

Global Markets

Tapping China's Colossal Bridal Market

Proportional to their income, Chinese couples spend more than Americans on their wedding, but navigating cultural differences around the occasion can be a minefield for Western bridal brands.