A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?
Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
Farfetch Gets $250 Million Investment From Tencent and Dragoneer
The luxury online marketplace says it will use the money to expand in China.
Farfetch Gets $250 Million Investment From Tencent and Dragoneer
The luxury online marketplace says it will use the money to expand in China.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
WeChat Gains on Tmall and JD.com in China Luxury Battle
Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.
WeChat Gains on Tmall and JD.com in China Luxury Battle
Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.
US Retailers' Wary Outlook Reveals Scale of Tariff Fear
Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.
US Retailers' Wary Outlook Reveals Scale of Tariff Fear
Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.