Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.
Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
Amazon vs Alibaba: Which E-Commerce Giant Is Winning the Covid-19 Era?
The online retail goliaths have made a fortune as the pandemic shifted shopping online but the crisis has also exposed their vulnerabilities and shed light on challenges that lie ahead.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.