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Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Brands Struggle to Navigate China’s New Data Privacy Law
The Personal Information Protection Law restricts companies’ ability to use data to market to consumers, leading to increased costs and operational complexity for foreign brands.
Brands Struggle to Navigate China’s New Data Privacy Law
The Personal Information Protection Law restricts companies’ ability to use data to market to consumers, leading to increased costs and operational complexity for foreign brands.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
Brands Must Rethink Their Approach to Chinese Festivals
Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.
Brands Must Rethink Their Approach to Chinese Festivals
Qixi and other festivals offer valuable marketing opportunities but a crowded shopping calendar and overzealous brands are contributing to consumer fatigue.
The Payment Platforms Brands Need to Go Global
Stripe and Klarna have transformed payments in the west, but fintech providers like PayU, M-Pesa and PhonePE can help drive e-commerce in rapidly growing emerging markets.
The Payment Platforms Brands Need to Go Global
Stripe and Klarna have transformed payments in the west, but fintech providers like PayU, M-Pesa and PhonePE can help drive e-commerce in rapidly growing emerging markets.
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.
WeChat Users Sue to Block Trump’s Ban of Messaging App
The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.
WeChat Users Sue to Block Trump’s Ban of Messaging App
The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?