Warby Parker
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
American Fashion Executives on What Happens Now
Post-election, industry executives sound off on what they need to focus on next.
American Fashion Executives on What Happens Now
Post-election, industry executives sound off on what they need to focus on next.
BoF LIVE: The Future of Physical Retail
Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.
BoF LIVE: The Future of Physical Retail
Watch Warby Parker’s Neil Blumenthal, leading retail analysts Sucharita Kodali and Sarah Willersdorf, and BoF's Lauren Sherman and Cathaleen Chen discuss how brands and retailers should redefine the importance of brick-and-mortar stores.
Case Study | Tapping Into the Future of Physical Retail
In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.
Case Study | Tapping Into the Future of Physical Retail
In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Introducing BoF's New Course: ‘Build a Direct-to-Consumer Brand’ with Jen Rubio
The co-founder of Away, the premium travel brand that surpassed $12 million in sales in its first year, shares her insights and strategies for launching a direct-to-consumer business.
Introducing BoF's New Course: ‘Build a Direct-to-Consumer Brand’ with Jen Rubio
The co-founder of Away, the premium travel brand that surpassed $12 million in sales in its first year, shares her insights and strategies for launching a direct-to-consumer business.