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The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
What’s Behind DTC’s Sudden Obsession With Indie Fashion
Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.
What’s Behind DTC’s Sudden Obsession With Indie Fashion
Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.
The DTC Eyewear Brands Challenging Warby Parker
Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.
The DTC Eyewear Brands Challenging Warby Parker
Warby Parker’s continued brick-and-mortar expansion has given two of its less recognisable digitally-native peers — Zenni Optical and Eyebuydirect — a chance to raise their profiles among online shoppers.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
Are DTC Brands Pulling Off Brick-and-Mortar?
As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
How In-Store Services Help DTC Brands Win at Brick-and-Mortar
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
The Debrief | Making Sense of the Direct-to-Consumer Reckoning
Mounting customer acquisition costs and a pressure to grow fast have made it hard to build a profitable DTC business. BoF deputy editor Brian Baskin and retail correspondent Cathaleen Chen join Lauren Sherman to analyse the past, present and future of the market.
The Debrief | Making Sense of the Direct-to-Consumer Reckoning
Mounting customer acquisition costs and a pressure to grow fast have made it hard to build a profitable DTC business. BoF deputy editor Brian Baskin and retail correspondent Cathaleen Chen join Lauren Sherman to analyse the past, present and future of the market.