Victoria's Secret
Parade Takes On Victoria’s Secret
The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?
Parade Takes On Victoria’s Secret
The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

Is Victoria’s Secret Too Big To Fail?
The disgraced lingerie maker still has a firm grip on the market.

Is Victoria’s Secret Too Big To Fail?
The disgraced lingerie maker still has a firm grip on the market.

Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.

Can New Leadership Save Victoria’s Secret?
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.

How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.

L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Why Fashion Brands and Their Retail Landlords Are Suing Each Other
After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.

Why Fashion Brands and Their Retail Landlords Are Suing Each Other
After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.

Victoria’s Secret Sues New York Landlord
The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.

Victoria’s Secret Sues New York Landlord
The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.

The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice
This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice
This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.