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Victoria's Secret

Victoria's Secret
Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?


Retail

Is Victoria’s Secret Too Big To Fail?

The disgraced lingerie maker still has a firm grip on the market.

Retail

Is Victoria’s Secret Too Big To Fail?

The disgraced lingerie maker still has a firm grip on the market.


Retail

Can New Leadership Save Victoria’s Secret?

The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.

Retail

Can New Leadership Save Victoria’s Secret?

The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.


Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?


Retail

L Brands Sells Majority Stake in Victoria's Secret's UK Business

Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.

Retail

L Brands Sells Majority Stake in Victoria's Secret's UK Business

Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.


Luxury

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

The worst quarter in the history of the modern luxury business was also its best ever for digital sales.

Luxury

Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals

The worst quarter in the history of the modern luxury business was also its best ever for digital sales.


Retail

Why Fashion Brands and Their Retail Landlords Are Suing Each Other

After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.

Retail

Why Fashion Brands and Their Retail Landlords Are Suing Each Other

After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.


Retail

Victoria’s Secret Sues New York Landlord

The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.

Retail

Victoria’s Secret Sues New York Landlord

The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.


Retail

The Great Retail Reopening Has Begun. Will Shoppers Return?

This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

Retail

The Great Retail Reopening Has Begun. Will Shoppers Return?

This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.


Workplace & Talent

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice

This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.

Workplace & Talent

Power Moves | Missoni Appoints CEO, Condé Nast Taps Communications Lead from Vice

This week, Missoni appoints a former Giorgio Armani executive to CEO, while Condé Nast hires its first ever global chief communications officer.