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Victoria's Secret

Victoria's Secret
Retail

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.

Retail

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.


Marketing

How the Lingerie Show Became Just Another Fashion Show

A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.

Marketing

How the Lingerie Show Became Just Another Fashion Show

A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.


Direct-to-Consumer

The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now

As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.

Direct-to-Consumer

The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now

As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.


Direct-to-Consumer

The Next Wave of DTC Acquisitions

As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.

Direct-to-Consumer

The Next Wave of DTC Acquisitions

As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.


Retail

Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore

This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.

Retail

Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore

This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.


Retail

The Race to Develop the Best Sports Bra

Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.

Retail

The Race to Develop the Best Sports Bra

Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.


China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.

China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.


Retail

The 24-Year-Old Aiming to Dethrone Victoria’s Secret

Parade has a grand plan to be the ‘next big underwear brand.’ Up next: its first store.

Retail

The 24-Year-Old Aiming to Dethrone Victoria’s Secret

Parade has a grand plan to be the ‘next big underwear brand.’ Up next: its first store.


Retail

The Secret to Breathing New Life Into Old Brands

Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.

Retail

The Secret to Breathing New Life Into Old Brands

Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.


Marketing

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.

Marketing

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.