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The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.
L Brands Sells Majority Stake in Victoria's Secret's UK Business
Under a newly formed joint venture, British clothing retailer Next Plc will acquire a majority stake in the lingerie giant.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Why Fashion Brands and Their Retail Landlords Are Suing Each Other
After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.
Why Fashion Brands and Their Retail Landlords Are Suing Each Other
After months of pandemic-inflicted shutdown, a legal battle over who’s responsible for rent was inevitable. The outcome for any of these cases will set a precedence for the whole industry.
Victoria’s Secret Sues New York Landlord
The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.
Victoria’s Secret Sues New York Landlord
The lingerie brand is suing the landlord of its flagship store in Herald Square, arguing that the pandemic has made it impossible to pay almost $1 million a month in rent.