VETEMENTS
Vetements is a luxury fashion brand founded by Georgian fashion designer and businessman Demna and Guram Gvasalia. The brothers founded Vetements in 2014 in Zurich, where its headquarters remain.
Power Moves | Bottega Veneta Names CEO, Vetements' New Collection Director
This week, Bottega Veneta appointed Claus-Dietrich Lahrs as chief executive officer, and Nina Nitsche joins Vetements.
Power Moves | Bottega Veneta Names CEO, Vetements' New Collection Director
This week, Bottega Veneta appointed Claus-Dietrich Lahrs as chief executive officer, and Nina Nitsche joins Vetements.
The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?
The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?
Lotta Volkova: ‘There Are No Subcultures Anymore. It's About The Remix.’
Courtesy of 032c, BoF brings you a rare, in-depth interview with Lotta Volkova, the uber-stylist of Demna Gvasalia’s Vetements and Balenciaga.
Lotta Volkova: ‘There Are No Subcultures Anymore. It's About The Remix.’
Courtesy of 032c, BoF brings you a rare, in-depth interview with Lotta Volkova, the uber-stylist of Demna Gvasalia’s Vetements and Balenciaga.
Identity Theft at Paris Couture
In a couture season ‘hijacked’ by marketers, Mr Martin Margiela was at the center of the problem and the solution.
Identity Theft at Paris Couture
In a couture season ‘hijacked’ by marketers, Mr Martin Margiela was at the center of the problem and the solution.
The Genius of Vetements
Conscious of the fact that they were four months short of their usual schedule, the Gvasalias decided to call in the big guns, brands who embodied their product, to collaborate. The whole thing went right down to the wire.
The Genius of Vetements
Conscious of the fact that they were four months short of their usual schedule, the Gvasalias decided to call in the big guns, brands who embodied their product, to collaborate. The whole thing went right down to the wire.
In the Wake of 'Brexit' Vote, Fashion Goes On
The long-term effect of last week's 'Brexit' vote will take years to reveal itself, but the shows go on with a jam-packed Paris haute couture week.
In the Wake of 'Brexit' Vote, Fashion Goes On
The long-term effect of last week's 'Brexit' vote will take years to reveal itself, but the shows go on with a jam-packed Paris haute couture week.
Op-Ed | The Rise of the Fashion Hipster
Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.
Op-Ed | The Rise of the Fashion Hipster
Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.
Slimane, Gvasalia and the Power of Emotional Experiences
BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
Slimane, Gvasalia and the Power of Emotional Experiences
BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
The Fashion Gyre and the Ghost of Martin Margiela
Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.
The Fashion Gyre and the Ghost of Martin Margiela
Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.