VETEMENTS
Vetements is a luxury fashion brand founded by Georgian fashion designer and businessman Demna and Guram Gvasalia. The brothers founded Vetements in 2014 in Zurich, where its headquarters remain.
At Vetements, 'It’s Not Really Fashion'
The sun shone, the music played and the municipal car park’s walls were lined with massive portraits of people in Zurich wearing the new collection. That was the 'show.'
At Vetements, 'It’s Not Really Fashion'
The sun shone, the music played and the municipal car park’s walls were lined with massive portraits of people in Zurich wearing the new collection. That was the 'show.'
Op-Ed | The Cynical Realism of Demna, Gosha and Lotta
Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.
Op-Ed | The Cynical Realism of Demna, Gosha and Lotta
Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.
News Bites | De Beers' New Harrods Store, Vetements Abandons Runway Model
In today's News Bites, De Beers' new retail concept, and Vetements artistic director Demna Gvasalia on how he 'got bored' with fashion shows.
News Bites | De Beers' New Harrods Store, Vetements Abandons Runway Model
In today's News Bites, De Beers' new retail concept, and Vetements artistic director Demna Gvasalia on how he 'got bored' with fashion shows.
Why Vetements is Moving to Zürich
The cult fashion collective is leaving Paris for a ‘clean slate’ — and a favourable tax regime — in Switzerland’s largest city.
Why Vetements is Moving to Zürich
The cult fashion collective is leaving Paris for a ‘clean slate’ — and a favourable tax regime — in Switzerland’s largest city.
Vetements and Daft Punk Pop-Ups Cast Los Angeles as Fashionable Petri Dish
The city is becoming a hub for fashion experimentation where a potent mix of brands, affluent shoppers and hipster-influencers increasingly co-mingle.
Vetements and Daft Punk Pop-Ups Cast Los Angeles as Fashionable Petri Dish
The city is becoming a hub for fashion experimentation where a potent mix of brands, affluent shoppers and hipster-influencers increasingly co-mingle.
The Extraordinary in the Ordinary at Vetements
Vetements’ huge and rapid influence has taken fashion to places it had forgotten how to reach. Demna Gvasalia's latest show — a statement about diversity and identity — being a case in point.
The Extraordinary in the Ordinary at Vetements
Vetements’ huge and rapid influence has taken fashion to places it had forgotten how to reach. Demna Gvasalia's latest show — a statement about diversity and identity — being a case in point.
Fashion's Top 10 Newsmakers of 2016
BoF breaks down the people behind the biggest fashion stories of the year.
Fashion's Top 10 Newsmakers of 2016
BoF breaks down the people behind the biggest fashion stories of the year.
Demna Gvasalia is BoF's Person of Year for 2016
This year, the Vetements and Balenciaga designer has distinguished himself as the person who had the most impact on the global fashion industry.
Demna Gvasalia is BoF's Person of Year for 2016
This year, the Vetements and Balenciaga designer has distinguished himself as the person who had the most impact on the global fashion industry.
#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.
#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.
Made to Travel: Luxury Loungewear Takes Off
BoF examines the growing market for clothing that looks as good on Instagram as it feels on a long-haul flight.
Made to Travel: Luxury Loungewear Takes Off
BoF examines the growing market for clothing that looks as good on Instagram as it feels on a long-haul flight.