VETEMENTS
Vetements is a luxury fashion brand founded by Georgian fashion designer and businessman Demna and Guram Gvasalia. The brothers founded Vetements in 2014 in Zurich, where its headquarters remain.
Op-Ed | Ironic Fashion Is Nothing New
For many fashion commentators, the irony of designers like Jeremy Scott, Demna Gvasalia and Virgil Abloh feels fresh, but we’ve been here before, observes Eugene Rabkin.
Op-Ed | Ironic Fashion Is Nothing New
For many fashion commentators, the irony of designers like Jeremy Scott, Demna Gvasalia and Virgil Abloh feels fresh, but we’ve been here before, observes Eugene Rabkin.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
The Top 10 M&A Targets in Streetwear
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.
The Top 10 M&A Targets in Streetwear
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.
As Athleisure Cools, Denim Heats Up
A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.
As Athleisure Cools, Denim Heats Up
A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.
Ugly Fashion Is Big Business
From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.
Ugly Fashion Is Big Business
From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.
How Fashion Learned to Love McDonald’s, Ikea and DHL
More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.
How Fashion Learned to Love McDonald’s, Ikea and DHL
More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.
In the Aesthetic Blender
Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.
In the Aesthetic Blender
Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.
Can Streetwear Collaborations Make Luxury Brands Cooler?
In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.
Can Streetwear Collaborations Make Luxury Brands Cooler?
In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.
Socks, Fashion's New Secret Weapon
Once the preserve of mass-market retailers and specialised hosiery firms, socks have become an accessible staple on fashion’s new frontier.
Socks, Fashion's New Secret Weapon
Once the preserve of mass-market retailers and specialised hosiery firms, socks have become an accessible staple on fashion’s new frontier.