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The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.
The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
Why LVMH Invested in a Beauty Brand Sold at Target
Versed, a 'clean' beauty range that debuted last spring, has an unlikely new backer: the world’s largest luxury conglomerate.
Why LVMH Invested in a Beauty Brand Sold at Target
Versed, a 'clean' beauty range that debuted last spring, has an unlikely new backer: the world’s largest luxury conglomerate.