Why Disney Merch Is Suddenly Big in ChinaUrban Revivo


Founded in 2006, URBAN REVIVO (UR) emerged as the first Chinese brand to implement the fast fashion business model in China. By 2015, after substantial growth and development, the brand repositioned itself as the pioneer of "fast luxury fashion." This strategic shift was aimed at addressing three critical issues prevalent in the fast fashion industry: lack of originality, poor quality, and environmental sustainability concerns.
URBAN REVIVO is committed to redefining the fast fashion business model by emphasizing more creative designs, superior quality, and sustainable practices, thereby offering consumers an enhanced fashion experience. The brand boasts a global workforce of over 8,000 employees, including a leading designer team comprising more than 500 professionals.
The brand's extensive retail presence includes over 400 stores across China, Singapore, Thailand, and the Philippines. Additionally, its online sales network spans Europe, North America, and other international markets. URBAN REVIVO leverages its leading creative design team, advanced supply chain management, and cutting-edge technology to deliver urban, international, diverse, high-quality, and sustainable fashion products to consumers worldwide.
URBAN REVIVO's mission is to make high-quality fashion accessible to everyone and to become the world's most influential fashion brand.
Company Snapshot
Why Disney Merch Is Suddenly Big in China
China’s Zara Tries Going Global in Hopes of Shein-Like Success
Urban Revivo is set to expand globally, opening its first US flagship store in New York City. The label has plans to rapidly grow its international footprint and build a supply chain outside China to compete with Western fashion giants.

China’s Zara Tries Going Global in Hopes of Shein-Like Success
Urban Revivo is set to expand globally, opening its first US flagship store in New York City. The label has plans to rapidly grow its international footprint and build a supply chain outside China to compete with Western fashion giants.

Announcing Ashcorp and Urban Revivo
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Ashcorp and Urban Revivo
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?