Urban Outfitters
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Urban Outfitters Criticised for Use of Gig Economy App in UK
Urban Outfitters and others have come under fire for advertising jobs on Temper, an gig economy app that’s been criticised for not offering basic employment rights.
Urban Outfitters Criticised for Use of Gig Economy App in UK
Urban Outfitters and others have come under fire for advertising jobs on Temper, an gig economy app that’s been criticised for not offering basic employment rights.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
How to Lower Prices Without Hurting Your Brand
With fashion’s pricing power reaching its limit, brands are grappling with how to cut prices without damaging their reputation or value.
How to Lower Prices Without Hurting Your Brand
With fashion’s pricing power reaching its limit, brands are grappling with how to cut prices without damaging their reputation or value.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Retail’s Two-Track Approach to the Holiday Shopping Season
The end of back-to-school season puts the focus on all-important holiday sales. Mixed signals on consumer spending make forecasters’ jobs even more complicated than usual. That, plus what else to watch for in the coming week.
Retail’s Two-Track Approach to the Holiday Shopping Season
The end of back-to-school season puts the focus on all-important holiday sales. Mixed signals on consumer spending make forecasters’ jobs even more complicated than usual. That, plus what else to watch for in the coming week.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery
The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.
Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery
The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.