Universal Standard
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How to Sell Inclusive Sizing in the Age of Ozempic
Offering sizes 00 to 40, DTC brand Universal Standard has seen continued demand for plus-size products despite the ubiquity of weight-loss drugs. Now, the New York-based label is taking on new markets through a series of travelling trunk shows, no stores needed.

How to Sell Inclusive Sizing in the Age of Ozempic
Offering sizes 00 to 40, DTC brand Universal Standard has seen continued demand for plus-size products despite the ubiquity of weight-loss drugs. Now, the New York-based label is taking on new markets through a series of travelling trunk shows, no stores needed.

Business Opportunities Only Women Can See
Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

Business Opportunities Only Women Can See
Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

How to Make Your Brand Size Inclusive
Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.

How to Make Your Brand Size Inclusive
Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.

Gwyneth Paltrow and Natalie Massenet Invest in 'Size-Inclusive' Brand Universal Standard
Tom and Ruth Chapman, Elizabeth Cutler, Toms founder Blake Mycosie and Sweetgreen’s Jonathan Neman and Nicolas Jammet also participated in the $7 million Series A round.

Gwyneth Paltrow and Natalie Massenet Invest in 'Size-Inclusive' Brand Universal Standard
Tom and Ruth Chapman, Elizabeth Cutler, Toms founder Blake Mycosie and Sweetgreen’s Jonathan Neman and Nicolas Jammet also participated in the $7 million Series A round.

3 Fashion Start-ups Tapping Tough Categories
How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.

3 Fashion Start-ups Tapping Tough Categories
How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.