UNIQLO
Uniqlo is a Japanese apparel brand founded in 1949 by Tadashi Yanai. Known for its ready-to-wear basics, it operates under Fast Retailing Co., which is also parent to Helmut Lang, Theory, Comptoir des Cotonniers and more.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time
Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.
Uniqlo’s Quest to Conquer the US, One Cashmere Sweater at a Time
Although Uniqlo is a fixture in shopping streets of New York, parent Fast Retailing Co. is giving its flagship clothing brand a hefty marketing budget to reach Iowa and Texas.
Case Study | How to Take the Friction Out of Commerce
Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.
Case Study | How to Take the Friction Out of Commerce
Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
Ukraine War: Uniqlo Reverses Course to Suspend Operations in Russia
The company said the decision was the result of operational challenges and the worsening conflict in Ukraine. It had faced public pressure to pull back.
Ukraine War: Uniqlo Reverses Course to Suspend Operations in Russia
The company said the decision was the result of operational challenges and the worsening conflict in Ukraine. It had faced public pressure to pull back.
Ukraine War: Fast Retailing Pledges to Stay in Russia
The Uniqlo owner said it will continue to operate in Russia, even international pressure in response to the country’s invasion of Ukraine sees waves of companies pull out.
Ukraine War: Fast Retailing Pledges to Stay in Russia
The Uniqlo owner said it will continue to operate in Russia, even international pressure in response to the country’s invasion of Ukraine sees waves of companies pull out.
Modest Fashion’s Big Asia Opportunity
Global players, as well as brands and retailers from neighbouring Southeast Asian countries, are coming up against growing consumer loyalty for local players as well as hyper-localised business environments and cultural needs.
Modest Fashion’s Big Asia Opportunity
Global players, as well as brands and retailers from neighbouring Southeast Asian countries, are coming up against growing consumer loyalty for local players as well as hyper-localised business environments and cultural needs.
Case Study | Unpacking Uniqlo’s India Strategy
Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.
Case Study | Unpacking Uniqlo’s India Strategy
Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.